Kutch Poshak is a brand inspired by the richness of Indian culture, traditional craftsmanship, and timeless elegance. We celebrate the beauty of Indian handicrafts by bringing authentic artistry, fine detailing, and graceful designs that reflect heritage and style.
The Brand Essence
At Kutch Poshak, we deeply value the rich talent of Indian artists and the cultural heritage they represent. India is home to incredible craftsmanship, where every region carries its own unique art and tradition.
We work closely with skilled artisans to bring their handcrafted creations to life in a refined, designer form. Each piece is thoughtfully designed and presented to you in a way that respects its originality while making it suitable for today’s lifestyle.
Every creation is proudly 100% Made in India, reflecting the skill, dedication, and authenticity of Indian craftsmanship.
Our intention is to keep this beautiful art alive from generation to generation, ensuring that the legacy of Indian craftsmanship continues with pride, respect, and timeless value.
About the Partners
Heet Morbia
Coming from a strong business family background, Heet Morbia has always been closely connected to entrepreneurship and traditional craftsmanship. Being from Kutch, he shares a deep love for Indian heritage and handmade artistry.
At one time, Heet Morbia and his grandfather shared a vision to promote Kutch handicrafts and 100% Made in India designer clothing in a modern and elegant way. They dreamed of bringing traditional craftsmanship to people in a refined designer form while preserving its true cultural essence.
With this vision, Kutch Poshak was born — a brand created to celebrate tradition, culture, and timeless Indian craftsmanship.
Today, Heet Morbia continues to carry this vision forward, bringing heritage fashion to people who value authenticity and elegance.
Ayushi Morbia
Ayushi Morbia is deeply passionate about design, creativity, and fashion. Inspired by the rich culture of Kutch and the timeless beauty of Indian heritage, she has always admired traditional handicrafts and authentic craftsmanship.
She believes that Indian heritage is more than tradition—it is a legacy that deserves to be celebrated and carried forward.
Her vision is to present Kutch and Indian handcrafted fashion in a refined designer form, where heritage blends beautifully with modern elegance.
Through Kutch Poshak, she continues to preserve traditional craftsmanship while creating designs that reflect elegance, authenticity, and the timeless beauty of Indian heritage for every generation.
